AI @ Adobe, the rest.
brand concierge.
I joined mid-flight to help the team ship on a hard deadline.
The team.
A few great designers had brought Brand Concierge through Adobe's Incubator program. The work was real but stuck in demos and customer conversations. Nothing was shipping. I was asked to come in and help manage the team and stakeholders.
brand concierge
Shipped. Then won Constellation Research's 2025 Best Enterprise AI Application Launch.
The Constellation category rewards launches that shipped at enterprise scale. Brand Concierge was one of them.
agent composer.
Mapping the agent space before we shipped anything in it.
Mapping products to agents to skills.
Gina ran workshops mapping our products to their agents and skills. I championed the work, she owned it. The output gave us the language for what an agent actually was inside our product surface area, before anyone tried to ship one.
agent composer
Mapping agents to the system.
From there, Gina and I mapped the agents to the architecture. Modalities, AI Assistant, the Agent Orchestrator backend. Where each piece sat, how they connected, and what depended on what.
Design workshop, October 2025.
I ran a design workshop with PM and engineering to map a path to MVP and GA for Summit. Soon after, I moved off the product. Monitoring shipped at Summit as part of the broader vision, which became the Cowork story.
brand passport.
What if individuals owned their agents, not brands?
Innovation Week 2025. Solo. Third place in two categories.
I built this end-to-end during Innovation Week 2025. Placed third in Most Disruptive and Most Likely to Hit Summit Sneaks. No team, no co-conspirators. Just the bet.
brand passport
The internet is broken. Agents flip it.
Privacy laws keep tightening. The web is overrun with scams and anti-trust suits. The current model assumes brands own the relationship and individuals tolerate the trade. Brand Passport flips it. Everyone gets their own suite of agents that negotiate with brands on their behalf, surface deals, and share only what the person has agreed to share.
Sign in with Adobe Brand Passport.
Brands authenticate to the passport. When a person logs in to a brand site through Adobe, the experience knows their preferences, their context, what they've consented to share. Patagonia greets Alena with her trails, her weather, her recommendations. Identity stays anchored. Intent flows out.
brand passport
Marketers get intent, not identity.
On the brand side, marketers see what audiences want without owning who they are. Anonymized signal. Agents doing the work. The marketer reads conversion forecasts and audience clusters. The person reads offers they actually care about.
